Signature Living has unveiled 12 new 鈥楽ignature Suites鈥?at its Shankly Hotel.
The rooms boast a distinctive look that could surprise regular customers of the Liverpool-based hotel group.
While the rooms have familiar touches, the colour palette of the suites is a muted grey, in contrast to the golden or tan decor in the rest of the hotel.
Though still set up for guests who鈥檇 love a party - there are fridges, and jacuzzi tubs - it could signal a different direction for the firm.
The new rooms, which take the hotel鈥檚 capacity to 450, have subtle variations.
They鈥檙e already proving popular, with the hotel fully booked over the Grand National weekend.
The 12 suites sleep between two and eight guests, and prices start from £55 per person of a weekend.
In a new touch, the mirrors of each room feature Instagrammable quotes - an idea that came from in-house designer Beth Begg.
It鈥檚 a move that makes sense, since much of the group鈥檚 business is driven by social media sharing.
The Shankly Hotel, which opened in 2015, is full of football memorabilia about the career of legendary Liverpool manager Bill Shankly.
A spokesperson said: 鈥淪ignature Living鈥檚 in-house upholsterers and curtain makers have created each individual look to ensure that all rooms have an entirely unique finish that simply can鈥檛 be replicated elsewhere.?/p>